Look at your key words and phrases.

Think about what a customer would type into a search engine's search box to find your web site. Write these words and phrases down. Do these words and phrases appear in the text within your web site? Search engines have found their listings to be more accurate when they use the written content from the sites that they index.
Note: Text converted to a graphic does not count unless the alt tag associated with the graphic includes the keywords or phrase (see Are you optimizing your images to increase your traffic? from Tips and Tricks February 2010).

The content in web sites has become very important as businesses compete for customers on-line. Be sure to include the key words and phrases in the content of your site.

Your organization or company name can also be a key word. Do customers misspell your name? Example, customers often misspell The Webwright. Including Webright, Webwrite, Web Right and Web Write in our site content could be a wise move.

Don't go overboard. There should be no more than 25 key words in the source code per page (or 3-5 key word phrases). The fewer there are, the easier it is for the bots to scan the page. Why not add different words and phrases to different pages? Doing this will give customers more doorways to enter.

Remember to update your meta tags, alt tags, page titles, headings and subheads with your key words and phrases.

Making changes to your web site will not increase your visibility immediately. It can take a few months for the search engines to spider your site and index it accordingly. Monitor your web site statistics to see the results. The Webwright recommends Google Analytics or Urchin. (see more on these in future Tips and Tricks)